Little Good Knits
We collaborate with small independent creators to launch high-quality, limited-edition knitwear. By handling the design development, manufacturing, shipment and customer service, we allow the creators we collaborate with to reach a larger audience with no risk and at no cost.
Decades of Experience Working With Independent Design Brands on Challenging Projects.
How Did It All Begin?
LittleGoodKnits.com is a small family-run women-owned business based in London. It was started by knit consultant White and her cousin Rose as a way to bring great virtual companionship offline during the pandemic. Other family members also help with social media, marketing, customer support and logistic etc.
White’s whole career was spent in the knitting industry. She worked for Alexander McQueen before teaching at universities and advising a wide range of independent design labels internationally.
LittleGoodKnits.com also means hardwork of a global network of high-quality small factories, yarn suppliers, craftsmen/craftswomen, and partners specializing in various knitting aspects with whom White has collaborated for over a decade. We are friends and we grow with each other.
We are passionate about culture, art, and all things creative, meaningful, and inspirational. We think that chunky cozy warm knits have remarkable healing abilities for those who wear them. We want to continue to use knitwear as canvas to capture history, culture, thoughts, and tales of society, creators, and wearers. We’re also curious in how the hundreds-of-year-old knitwear industry might adapt to latest business models and trends.